Demands are increasing for university research to make a difference to the world. Governments, funders and partners want to see the impact their money is having beyond academia. This session will explore the ways communications professionals can help. Join the heads of impact at two of the UK’s biggest research-intensive universities to explore how communications can play a role in amplifying research impact, how existing communications skills and tactics can be retooled to support researchers wanting to make a difference, and why media coverage shouldn’t be the end of the story.
The session will be in conversation with Edd McCracken, Head of Research Communications at the University of Edinburgh, and will feature interactive elements.
Presentation with Edd McCracken and Rose-Marie Barbeau