Caroline Grand speaker at the Euprio Conference 2023
Caroline
Grand
Director of Communications
La Rochelle Université
France

Alumni of CELSA-Paris 1 Panthéon-Sorbonne (Ecole des Hautes Études en Sciences de l'Information et de la Communication), I have been Director of Communications for La Rochelle University for the past 6 years, after nearly 10 years of experience in local authorities. Specialised in public communication and digital marketing, I am a member of many French professional networks, such as ARCES and Cap Com, but also of the EUPRIO network of European communicators. Committed to responsible communication values in terms of environmental impact, I am also certified in Responsible Digital.

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European University Alliances: Challenges and opportunities for Communications

Since 2019, 44 European Universities have been established, involving 340 higher education institutions in 31 countries. The alliances have formed communication teams or units across the member universities and implemented communication strategies and tools for engaging and informing their key audiences and stakeholders.

In this workshop, we present the communication experiences of two European Universities, and invite you to share and discuss your challenges, ideas, and tools for communication in European Universities with colleagues from other alliances. We will work in small groups to find solutions to practical and strategic challenges in internal and external communication, such as:

  • Communication strategy
  • Joint communication units/teams
  • Culture-building and staff involvement
  • Campus life, student engagement
  • Integration of brand identity and tools
  • External stakeholder communications
  • Communicating research and projects

The ideas and solutions will be discussed in the plenary session, summed up and shared with participants after the conference.

The workshop is held in two parts: the first one at 10:30 and the second one at 11:30 and it is not repeated.

Workshop with Åshild Nylund and Hannamaija Helander.