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ReGeneration: Renewing Communication in Universities through Resilience & Innovation

The Euprio annual conference
Université de Lorraine - Campus du Saulcy - Metz (France)

June 8-11, 2026
Programme
Monday June 8th, 2026

15:00-18:00

Registration of participants
Registration and Information desk
Hall Amphithéatre Le Moigne

16:00-17:30

City guided tour
Starting point in front of the Hall Amphithatre Le Moigne

19:00-19:30

Special event for new-comers
Bettina Neunteufl, President of EUPRIO
EUPRIO Steering Committee Members
Espace Bernard-Marie Koltés

20:00-21:30

Welcome Event (dress code: casual)
David Diné, Director of Communication Université de Lorraine
Bettina Neunteufl, President of EUPRIO
Showing up of the Local and Organising Committee
Saint-Pierre-aux-Nonnais

Tuesday June 9th, 2026

09:00-17:00

Registration and Information
Registration and Information Desk
Hall Amphithéatre Le Moigne

09:00-09:30

Conference Opening
Helene Boulanger, President of Universite de Lorraine
Bettina Neunteufl, President of EUPRIO
David Diné, Director of Communication Université de Lorraine
Showing up of the Executive Board and the Local and Organising Committee
Amphithéâtre Le Moigne

09:30-10:15

Keynote speech
Amphithéâtre Le Moigne

10:15-10:45

Round table with 4 speakers and a moderator discussing the Keynote topic
Amphithéâtre Le Moigne

11:00-11:30

Coffee break
Hall Amphithéâtre Le Moigne

11:45-12:45

Award projects presentation
Hannamaija Helander, Chair of the Awards Jury
Amphithéâtre Le Moigne

12:45-13:00

Group photo
In front of Amphithéâtre Le Moigne

13:00-14:30

Lunch
Atrium UFR Droit Économie et Gestion (DEA)

14:30-15:30

Parallel Sessions 1 (10 workshops/presentations)
Meeting rooms Bâtiment Marie Marvingt  

Discover the parallel sessions

  1. Centralize or decentralize? Finding the Right Communication Model for Universities (W)
    Julie Backer, Head of Communication and Marketing – Oslomet (Norway)
    Gaël Hurlimann, Director of Communications – EPFL (Switzerland)
    Room

  2. Extreme Setting, Universal Lesson: What the Deep Sea Teaches Us About Science Communication (P)
    Melanie Bartos, Science communicator - University of Innsbruck (Austria)
    Room

  3. EMP results Future-proof media relations: Al, crises and the changing news landscape (P)
    Enrico Costa, Media relations specialist - Ca’ Foscari University of Venice (Italy)
    Room

  4. Shifting the Future: Driving Massive Growth in STEM Enrolment through Advertising (P)
    Jón Örn Guðbjartsson, Head of Marketing and Communications - University of Iceland (Iceland)
    Room

  5. Time travel with EUPRIO to 2066: join the Futures Literacy lab anniversary edition! (W) Part 1 continuing in session 2
    Pieke Hoekstra, Head of Community engagement & Outreach - TU Delft (Netherlands)
    Room

  6. Recruitment in the Age of the Algorithm: The Dilemma of Reach vs. Ethical Marketing (P)
    Kristian Mehlum Lie, Senior Advisor – OsloMet (Norway)
    Room

  7. Fortress or Lighthouse? Communicating European Universities in a Fragmenting World (W)
    Sabine Sainte-Rose, Secretary General of Engage.eu - University of Mannheim, Germany / Engage.EU European University Alliance (Germany)
    Room

  8. Using videos to bridge the gap between communicators and international students (P)Matyas Strnad, lnternational marketing specialist, Science communication specialist - University of Hradec Kralové (Czech Republic)
    Room

  9. EMP Student Recruitment: Turning Joint Programmes into a First-Choice Option for European/EEA Students (P)
    Hogne Ulla, International Marketing - Hasselt University & EURECA-PRO (Belgium)
    Room

  10. Five surprising ways that researchers make the world a better place via social media – and how university communicators can help them (W)
    Mike Young, Director - Mike Young Academy (Denmark)
    Room

15:30 - 16:30

Parallel Sessions 2 (10 workshops/presentations)
Meeting rooms Bâtiment Marie Marvingt 

Discover the parallel sessions

  1. Centralize or decentralize? Finding the Right Communication Model for Universities (W)
    Julie Backer, Head of Communication and Marketing – Oslomet (Norway)
    Gaël Hurlimann, Director of Communications – EPFL (Switzerland)
    Room

  2. Extreme Setting, Universal Lesson: What the Deep Sea Teaches Us About Science Communication (P)
    Melanie Bartos, Science communicator - University of Innsbruck (Austria)
    Room

  3. EMP results Future-proof media relations: Al, crises and the changing news landscape (P)
    Enrico Costa, Media relations specialist - Ca’ Foscari University of Venice (Italy)
    Room

  4. Shifting the Future: Driving Massive Growth in STEM Enrolment through Advertising (P)
    Jón Örn Guðbjartsson, Head of Marketing and Communications - University of Iceland (Iceland)
    Room

  5. Time travel with EUPRIO to 2066: join the Futures Literacy lab anniversary edition! (W) Part 2 starts from session 1
    Pieke Hoekstra, Head of Community engagement & Outreach - TU Delft (Netherlands)
    Room

  6. Recruitment in the Age of the Algorithm: The Dilemma of Reach vs. Ethical Marketing (P)
    Kristian Mehlum Lie, Senior Advisor – OsloMet (Norway)
    Room

  7. Fortress or Lighthouse? Communicating European Universities in a Fragmenting World (W)
    Sabine Sainte-Rose, Secretary General of Engage.eu - University of Mannheim, Germany / Engage.EU European University Alliance (Germany)
    Room

  8. Using videos to bridge the gap between communicators and international students (P)Matyas Strnad, lnternational marketing specialist, Science communication specialist - University of Hradec Kralové (Czech Republic)
    Room

  9. EMP Student Recruitment: Turning Joint Programmes into a First-Choice Option for European/EEA Students (P)
    Hogne Ulla, International Marketing - Hasselt University & EURECA-PRO (Belgium)
    Room

  10. Five surprising ways that researchers make the world a better place via social media – and how university communicators can help them (W)
    Mike Young, Director - Mike Young Academy (Denmark)
    Room

16:45-17:30

Coffee break and posters session (voting online)
Hall Amphithéâtre Le Moigne

19:00-23:30

Networking dinner (dress code: casual)
Metz Congrès Robert Schuman

Wednesday June 10th, 2026

09:00-17:30

Information
Registration and Information Desk
Hall Amphithéâtre Le Moigne

09:00-10:00

Parallel Sessions 3 (10 workshops/presentations)
Meeting rooms Bâtiment Marie Marvingt 

Discover the parallel sessions
  1. Creation of a brand to strengthen innovation between public research and industry (W)
    Cécile Barnaba-Olivia Brenner-Lolita Righetti, Project Managers in Communication and Marketing - Université de Lorraine (France)
    Room

  2. Communication Catalysts: How ESRs Drive Fresh Energy into University Outreach (P)
    Nicole Birkle, General Secretary FORTHEM Alliance - Johannes Gutenberg University Mainz, FORTHEM Alliance (Germany)
    Room

  3. AI Routines You Can Actually Use (W)
    Mirko Bischofberger, Founder - Science Studios (Switzerland)
    Enrico Costa, Media relations specialist - Ca’ Foscari University of Venice (Italy)
    Room

  4. Listening as a Core Competency for the Communication Professional of the Future (W)
    Evelyne Esveld, Head Corporate Communication - TU Delft (Netherlands)
    >Room

  5. EMP results ROI in Marketing (P)
    Katerina Machackova, Head of Marketing and PR Department - Prague University of Economics and Business (Czech Republic)
    Room

  6. Don’t Just Generate Content: Using AI to Understand and Listen to Your Target Groups (W)
    Martin Maitern, AI trainer - Self employer (Estonia)
    Room

  7. If you like to cook, you’ll like this presentation (W)
    Thomas Michaels, Professor of Soft and Living Matter - ETH Zurich (Switzerland)
    Roland Baumann, Public Relations team leader and co-heading of the Content team - ETH Zurich (Switzerland)
    Room

  8. Science in the Spotlight: A Practical Workshop on Media Engagement (W)
    Marta Daniela Santos, Head of Communications - -ITQB NOVA (Portugal)
    Room

  9. EMP results 3 Minutes, 1 Story: A European Toolkit for Science Storytelling in Higher Education (P)
    Aikaterini Vlachaki, Head Communication and PR Office - Hellenic Mediterranean University (HMU) (Greece)
    Room

  10. Regenerate science communication to stand together against science hostility worldwide (P)
    Julia Wandt and Kristin Küter, Managing Partner - Scicomm-Support (Germany)
    Room

10:15-11:00

Coffee break and posters session (voting online)
Hall Amphithéâtre Le Moigne

11:15-12:15

Parallel Sessions 4 (10 workshops/presentations)
Meeting rooms Bâtiment Marie Marvingt 

Discover the parallel sessions
  1. Creation of a brand to strengthen innovation between public research and industry (W)
    Cécile Barnaba-Olivia Brenner-Lolita Righetti, Project Managers in Communication and Marketing - Université de Lorraine (France)
    Room

  2. Communication Catalysts: How ESRs Drive Fresh Energy into University Outreach (P)
    Nicole Birkle, General Secretary FORTHEM Alliance - Johannes Gutenberg University Mainz, FORTHEM Alliance (Germany)
    Room

  3. AI Routines You Can Actually Use (W)
    Mirko Bischofberger, Founder - Science Studios (Switzerland)
    Enrico Costa, Media relations specialist - Ca’ Foscari University of Venice (Italy)
    Room

  4. Listening as a Core Competency for the Communication Professional of the Future (W)
    Evelyne Esveld, Head Corporate Communication - TU Delft (Netherlands)
    >Room

  5. EMP results ROI in Marketing (P)
    Katerina Machackova, Head of Marketing and PR Department - Prague University of Economics and Business (Czech Republic)
    Room

  6. Don’t Just Generate Content: Using AI to Understand and Listen to Your Target Groups (W)
    Martin Maitern, AI trainer - Self employer (Estonia)
    Room

  7. If you like to cook, you’ll like this presentation (W)
    Thomas Michaels, Professor of Soft and Living Matter - ETH Zurich (Switzerland)
    Roland Baumann, Public Relations team leader and co-heading of the Content team - ETH Zurich (Switzerland)
    Room

  8. Science in the Spotlight: A Practical Workshop on Media Engagement (W)
    Marta Daniela Santos, Head of Communications - -ITQB NOVA (Portugal)
    Room

  9. EMP results 3 Minutes, 1 Story: A European Toolkit for Science Storytelling in Higher Education (P)
    Aikaterini Vlachaki, Head Communication and PR Office - Hellenic Mediterranean University (HMU) (Greece)
    Room

  10. Regenerate science communication to stand together against science hostility worldwide (P)
    Julia Wandt and Kristin Küter, Managing Partner - Scicomm-Support (Germany)
    Room

12:30-14:00

Lunch
Atrium UFR Droit Économie et Gestion (DEA)

14:15-15:45

General Assembly, Awards Ceremony & 40° Annyversary Celebration
EUPRIO Executive Board with Hannamajia Helander, Chair of the Awards Jury
Amphithéâtre Le Moigne  

15:45-16:00

Conference closure
Bettina Neunteufl, President of EUPRIO
Amphithéâtre Le Moigne

16:00-19:30

Free time

19:30-00:30

Farewell Party (dress code: casual)
Le Royal - Metz

Thursday June 11th, 2026

08:30-17:30

Journey home

EC2026 - programme complete 8mar2026.pdf

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