The EUPRIO Mobility Programme (EMP) is an innovative initiative designed to support groundbreaking projects and address real-world challenges in university communications.
This programme offers EUPRIO members an opportunity to network and collaborate on specific topics, aiming to enhance the university communications community throughout Europe.
EMP is distinct in its content and rules from the Erasmus+ Staff Mobility scheme, as it does not fund individual mobility for attending language courses, conferences, visiting other universities' colleagues, bilateral exchanges or managing pre-organised teams.
EUPRIO encourages practical, impactful projects involving typically teams of 4-6 people, including the project leader, each from different countries and different universities.
The goal is collaborative work to yield tangible results and share best practices in university communications at both national and international levels.
EUPRIO every year gives funds to a number of projects approved by the Steering Committee that are clearly on different topics one by the others.
EMP's objectives include:
- Addressing real challenges faced by EUPRIO members;
- Developing case studies as exclusive resources for members;
- Strengthening networking and knowledge exchange among EUPRIO members;
- Promoting international collaboration in university communications;
- Offering members the chance to work on specific projects, bringing together diverse cultures, work habits, and expertise;
- Creating best practices or innovative solutions for day-to-day challenges in university communications to benefit the EUPRIO community.
All EUPRIO members are eligible to participate in the programme, that is organised in two steps:
- Call for proposals: members are invited to submit their proposals for leading a working group on a specific topic that could be of interest for the EUPRIO Community (filling in the projects form);
- Call for participants: all EUPRIO members are invited to apply for joining one of the approved projects (filling in the participants application form)
EMP supports projects conducted online (without timing restrictions) or in-person (lasting up to 3 days). Financial assistance from EUPRIO includes reimbursements for individual expenses, excluding those of the meeting organiser. This covers travel, accommodation and living expenses.
Reimbursements will be issued after project completion and upon submission of the final report to the EUPRIO Executive Board (EB).
The EB oversees the entire selection and evaluation process.
Project leaders are tasked with submitting final reports (papers, slides and or guidelines) that will be published in the Euprio Community (MyEUPRIO) for members only.
Anyone in the groups who is an expert on the projects’ topic can apply for taking a workshop at the annual conference or during the year independently. Each proposal will be part of the traditional selection process for this kind of activities and, if approved, it will receive specific funds.
EMP VII edition 2025-2026 (only EUPRIO Members 2025 can apply)
EUPRIO Steering Committee approved to support 5 teams of 5 people each from 5 different countries and universities plus the Team leader with a maximum of 5.000,00 € for each team.
Steps and deadlines:
- September 15 - October 15, 2025: call for projects
- October 20, 2025: publication of the 5 projects approved
- October 20 - November 20, 2025: Call for participants
- December 01, 2025 - April 30, 2026: Working time
- May 15, 2026: deadline for presenting the reports
EMP past editions
The result of all the projects, presented in the parallel sessions at the annual Euprio Conferences are available for all the current members on MyEUPRIO.
The EUPRIO Mobility Programme - 6th edition (2024-2025) supported 5 projects:
Project n. 1
Title of the project: Let's focus on Internal Communications! Setting up a baseline measurement and developing a toolbox
Team leader: Katelijne Ulenaers, UHasselt/Universiteit Hasselt - Belgium
Participants: Per Eriksson, Malmö Universitet (Sweden), Daniela Kaser, St. Poelten University of Applied Sciences (Austria), Caroline Roulaux, Universiteit Maastricht (Netherlands), Paola Claudia Scioli, Euprio (Italy), Flurina Simeon, Fachhochschule Graubünden (Switzerland), Barbora Tancerová, Univerzita Komenského v Bratislave (Slovakia), Ben Van Beeck, Vrije Universiteit Brussel – VUB (Belgium), Ann Segers (Universiteit Antwerpen (Belgium)
Output: workshop at the EUPRIO Conference 2025, Toollkit and report on MyEUPRIO, organisation of the Spring School 2026
Project n. 2
Title of the project: Storytelling for impact in European Universities alliances
Team leader: Deirdre Kilbride, Una Europa vzw - Belgium
Participants: Nanouk Boter, Rijksuniversiteit Groningen (Netherlands), Caroline Grand, La Rochelle Université (France), Alessia Guerretta, Università degli studi di Torino (Italy), Geraldine Knudson, Université du Luxembourg (Luxembourg), Hogne Ulla, UHasselt (Belgium), Roel Van Herpt, Universiteit Maastricht (Netherlands).
Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO
Project n. 3
Title of the project: Crisis communication – navigating in a turbulent Europe
Team leader: Marlene Günsberg, Hanken Svenska Handelshögskolan - Finland and Farida Khali, Université De Fribourg (Switzerland)
Participants: Anne-sophie Peyran, Université Côte D'azur (France), Andrea Costa, Università Bocconi (Italy), Evelyne Esveld, TU Delft (Netherlands), Corinne Feuz, EPFL (Switzerland), Katrin Greve, Universität Hamburg (Germany), Nicole Kasielke, ETH Zürich (Switzerland), Karolien Loriers, AP Hogeschool Antwerpen (Belgium), Stefania Stecca Università degli studi di Torino (Italy).
Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO
Project n. 4
Title of the project: How can we use automation and AI to enhance our social media strategies without losing the human touch?
Team leader: Esther Van Kan, TU Delft - Netherlands
Participants: Jacqueline French, University of Suffolk (UK), Didier Goossens, Luxembourg National Research Fund (Luxembourg), Håvard Kroken Holme, Universitetet i Bergen (Norway), Fredrik Karlsson, Högskolan I Borås (Sweden), Vika Kerekeš, Fakultet Organizacije I Informatike Sveučilišta U Zagrebu (Croatia), Heather McComb, Una Europa vzw (Belgium), Bas van der Wal, Universiteit Maastricht (Netherlands), Lena Zimmer, Universität Bonn (Germany).
Output: workshop and Networking lunch at the EUPRIO Conference 2025, slides on MyEUPRIO
Project n. 5
Title of the project: Partnership between universities and the socio-economic environment: communication, best practices, and strategies for effective collaboration with businesses
Team leader: Ewelina Kolendowicz-Ossowska, Uniwersytet SWPS - Poland
Participants: Roland Baumann, ETH Zürich (Switzerland), Aurélie Couvidat, Université du Luxembourg (Luxembourg), Pieke Hoekstra, TU Delft (Netherlands), Melanie Oliveira Neiva Santos, Instituto Superior de Ciências Empresariais e do Turismo - Porto (Portugal).
Output: workshop at the EUPRIO Conference 2025, slides on MyEUPRIO
The EUPRIO Mobility Programme - 5th edition (2023-2024) supported 5 projects:
1. Crisis Communication
Participants: Pierre-Pascal Baumann, ETH-Rat (Switzerland); Peter Diehl, Technische Universität Nürnberg (Germany); Karolien Loriers, AP Hogeschool Antwerpen (Belgium); Alessandra Saletti, Università degli studi di Trento (Italy); Stefania Stecca, Università degli Studi di Torino (Italy)
Output: 2 workshop at the EUPRIO Conference 2024
"Crisis communication: when things turn out differently than planned"
"Crisis communication: let's work on some cases"
2. Inclusion
Participants: Lovis Noan Cassaris, Université de Fribourg (Switzerland); Alessia Guerretta, Università degli Studi di Torino (Italy); Marcin Witkowski, EUPRIO
Output: guidelines on a poster published on MyEUPRIO
3. Internal Communication
Participants: Roland Baumann, ETH Zurich (Switzerland); Per M. Ericksson, Malmö Universitet (Sweden); Alessia Guerretta, Università degli Studi di Torino (Italy); Deirdre Kilbride, Una Europa vzw (Belgium); Anna Rolczak, University of Lodz (Poland); Caroline Roulaux, Universiteit Maastricht (Netherlands); Paola Claudia Scioli, EUPRIO; Katelijne Ulenaers, UHasselt (Belgium)
Output: a workshop at the EUPRIO Conference 2024 "Change communication in higher education: A pan-European perspective" and the pre-conference at the Bundesverband Hochschulkommunikation annual conference in Gottingen "International Perspectives on Internal Communication"
4. International Communication and Marketing
Participants: Constanze Boettcher, Carl Von Ossietzky Universität Oldenburg (Germany); Aurélie Couvidat, Université du Luxembourg (Louxemburg); Federico Feroldi, Università degli Studi di Torino (Italy); Håvard Kroken Holme Universitetet I Bergen (Norway); Marisa Labiri, University of Cyprus (Cyprus); Lisa Marchl, Universität Innsbruck (Austria); Anika Stegeman, Technische Universität Braunschweig (Germany)
Output: 2 workshop at the EUPRIO Conference 2024
"Building trust - an international science communication campaign"
"Attracting International Students: Insights from our universities across Europe"
5. Wikipedia for Science
Participants: Stefan Hohenwarter, Universität Innsbruck (Austria); Gaël Hurlimann, École Polytechnique Fédérale de Lausanne EPFL (Switzerland); Julie Louis, Université de Liège (Belgium)
Output: a workshop at the University of Innsbruck on April 9-11, 2024
The EUPRIO Mobility Programme - 4th edition (2022-2023) supported 3 projects:
1. Internal Communications: how to implement it in our universities
Participants: Paola Claudia Scioli, University Communication Consultant (Italy), Per M. Eriksson, Communication strategist specialized in Management Communication - Malmo University (Sweden), Stephanie Kappes, Corporate Publishing Officer Internal Communications - Universität St.Gallen (Switzerland), Daniela Kaser, Head of Marketing and Communication - St. Pölten University of Applied Sciences (Austria), Sinne B. Jacobsen, Communications officer - Aarhus Universitet (Denmark), Agata Mannino, Management And Promotion Of National And International Educational Projects - University of Padua (Italy), Marianne Moss, Senior Adviser - Oslomet (Norway), Marita Müller, Leiterin Stabsstelle Kommunikation und Marketing - Brandenburgische Technische Universität Cottbus−Senftenberg (Germany), Alessandra Saletti, Head of Press Office and External Relations - University of Trento (Italy), Katelijne Ulenaers, Head of Internal Communication - UHasselt (Belgium)
2. Culture, Science & Society programs, how to implement them in our institutions
Participants: Farida Khali - Deputy head at Unicom Communication & Medias, University of Fribourg (Switzerland), Pieke Hoekstra - Head of Community engagement & Outreach, Tu Delft (Netherlands), Anna Rolczak - Head of University Communications and PR Centre / Vice President at "PRom", University of Lodz (Poland)
3. How to achieve real social inclusion on campus?
Participants: Marcin Witkowski, Adam Mickiewicz University, Poznań (Poland), Ida Bergstroem, Senior Communications Advisor and Team leader - Universitetet i Bergen (Norway), Liudmyla Zagoruiko - Office For International Cooperation - Taras Shevchenko National University Of Kyiv (Ukraina)
The EUPRIO Mobility Programme - 3rd edition (2019-2020), due to the Covid-19 restrictions, supported 1 project:
1. How to implement a university's strategic plan and values effectively?
Participants: Hannamaija Helander, Communication Manager - University of Helsinki (Finland), Vildana Kurtovic, Head of Marketing and Student Recruitment - Webster Private University Vienna (Austria), Cynthia-Maria Ghobril Andrea, Director of Service des publications et de la communication - Université Saint-Joseph de Beyrouth (Lybanon), Mara Contardo, Social Media Manager - Università degli studi di Trieste (Italy), Anne Arnold, Communications Manager - The University of Manchester (United Kingdom)
The EUPRIO Mobility Programme - 2nd edition (2018-2019) supported 4 projects:
1. Step and tools for a competitive Alumni Association/Relations Office.
Participants: Renata Hermannová - Brno University of Technology (Czech Republic), Giga Gogosashvili - University of Silesia in Katowice (Poland), Christine Legrand - CPE Lyon (France), Sylvian Raffard-Artigue - Université de la Nouvelle Calédonie (France).
2. How can a closer collaboration between Press/PR Department and International Offices of universities help to promote the respective Colleges/Conservatories/Universities, its European network and international strategy and international visibility?
Participants: Claudia Assmann - Berlin University of the Arts (Germany), Maité Abram - Haute École Léonard de Vinci (Belgium), Kirsty Barr - The Glasgow School of Arts (United Kingdom), Katie Bell - The Royal Conservatoire of Scotland (United Kingdom), Cynthia-Maria Ghobril Andrea - Université Siant-Joseph de Beirut (Lebanon)
3. The university & the city: how to really step down from our ivory towers and engage with citizens.
Participants: Pieke Hoekstra - Delft University of Technology (The Netherlands), Jacek Novak - University of Silesia in Katowice (Poland), Matxalen Sotillo - University of Basque Countries (Spain), Jeanette Tenggren Durkan - University of Gothenburg (Sweden)
4. Student and Employee Advocacy: how, why and what?
Participants: Caroline Roulaux - University of Maastricth (The Netherlands), Jan Dries - University of Antwerp (Belgium), Emma Gilmartin - The university of Glasgow (United Kingdom), SysChristina Vestergaard - Aarhus University (Denmark)
The EUPRIO Mobility Programme - 1st edition (2017-2018) supported 1 project:
1. Tell me: what’s going on?
Participants: Philip Graham - University of Edinburgh (United Kingdom), Xander Bronkhorst - Utrecht University (The Netherlands), Caroline de Vries - NHL Stenden University of Applied Sciences (The Netherlands)