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Shaping the future: the strategic role of Communication in the European Universities

The Euprio annual conference
University of Turin
Rectorate Building - Via Po, 17 (Welcome Event on Wednesday)
Campus Luigi Einaudi (CLE) - Lungo Dora Siena, 100 (Thursday and Friday)

12-15 June 2024
Programme
Wednesday, June 12, 2024

14:00-19:00

Registration of participants
Cavallerizza Reale, Sala delle Colonne - via G. Verdi, 9

 

15:00-16:00

Special event for new-comers
Cavallerizza Reale, Sala Multifunzione - via G.Verdi, 9

 

16:00-19:00

Groups meetings/EMP meetings
Cavallerizza Reale, Sala Multifunzione - via G. Verdi, 9

 

16:00-18:00

Guided tours

  1. The University Museums: Museum of Human Anatomy “Luigi Rolando”
  2. The University Museums: Museum of Criminal Anthropology “Cesare Lombroso”
  3. Turin the Royal city
  4. Turin and its historical coffee shops
  5. Turin urban trekking

The meeting point is scheduled at 15:45 at Cavallerizza Reale Courtyard - via G. Verdi, 9

 

19:00-20:00

Welcome Event
Cavallerizza Reale, Aula Magna - via G. Verdi, 9

Gian-Andri Casutt, President of EUPRIO
Christopher Cepernich, Department of Cultures, Politics and Society University of Turin
Edoardo T. Brioschi, Honorary Member EUPRIO and Honorary President AICUN
Angelo Saccà, President of AICUN
Paola Claudia Scioli, AICUN Board and Italian National Representative in the EUPRIO Steering Committee

 

20:00-22:00

Get-together
Rectorate, Loggia first floor - via G. Verdi, 8
Dress Code: Casual

 

Thursday, June 13, 2024
CLE-Campus Luigi Einaudi - Lungo Dora Siena, 100

 

08:30-17:30

Registration and Information
Conference Info desk – Main Hall Campus Luigi Einaudi (CLE)

 

9:00-09:15

Conference Opening
EUPRIO Executive Board members – joint appearance Local Committee

09:15-10:00

Keynote Speech
What is university communication for? Branding, democracy, and ‘auto-communication’
Sarah Davies, professor of Technosciences, Materiality, & Digital Cultures, Department of Science and Technology Studies at the University of Vienna - Austria

10:00-10:45

Panel discussion and questions&answers
Shaping Tomorrow: The Evolution of European Universities and the Role of Communication
Gian-Andri Casutt, President of EUPRIO
Sarah Davies, professor of Technosciences, Materiality, & Digital Cultures, Department of Science and Technology Studies at the University of Vienna – Austria
Bettina Neunteufl, Spokesperson, Head of Public Affairs TU Wien - Austria
Anna Rolczak, Director of Communication and PR University of Lodz - Poland
John Cavani, Director of Marketing, Communications and International University of Suffolk – United Kingdom

10:45-11:15

Coffee break

11:15-12:15

Short presentation of the Awards
Ludo Koks, President of the Awards Jury

12:15-12:30

Group Photo

 

12:30-14:30

Lunch and Guided Posters Session (voting online)

 

14:30-15:30

Parallel Sessions 1

Discover the parallel sessions

  1. From sustainability to transition: how to ensure buy-in from our communities. Focus on two approaches in Belgium & Switzerland. (P)
    Cédric Focking Schneider with Pascale Paschoud, Communication manager - Université de Lausanne (Switzerland)
    Emmanuelle Dejaiffe with Alba Vanhaelen, Head of Communication - University College Léonard de Vinci (Belgium)
    Room F5

  2. Facing the crisis: How to create a platform for climate and sustainability communication (P)
    Melanie Bartos, Science communicator - Universität Innsbruck (Austria)
    Room F2

  3. Unbore your Numbers! Learn simple, yet compelling infographic & storytelling tricks to revive your Powerpoint from Death! (P)
    Fridolin Brandl, CEO and Creative Director - VerVieVas GmbH (Austria)
    Room D4

  4. Let’s coalesce! Training needs and opportunities for quality science & research communication (W)
    Ilda Mannino, COALESCE Project and Scientific Coordinator TEN Program on sustainability - Venice International University (Italy)
    Room D2

  5. Turning university strategy into a useful brand platform for All communication - in one week! (W)
    Øivind Dagsvik Eskedal, Communications Director - University of Agder (Norway)
    Thomas Eikeland Fiskå, Communications Adviser and Design Coordinator - University of Agder (Norway)
    Aula Magna

  6. How to attract the most suitable students | How to attract any students at all - Danish perspectives on student recruitment (P)
    Morten Moesgaard Sørensen, Communications and press officer – Danish National Centre for Foreign Languages - University of Copenhagen & Aarhus University (Denmark)
    Rikke Bøyesen, Special Consultant at Central Administration, Educations & Students – University of Copenhagen (Denmark)
    Room E3

  7. Crisis communication: when things turn out differently than planned – Euprio Mobility Programme Crisis Communication (P)
    Karolien Loriers, Press and Corporate Communications, AP University of Applied Sciences & Arts Antwerp (Belgium)
    Stefania Stecca, Head of Institutional and Organisational communication – University of Turin (Italy)
    Room F4

  8. Change communication in higher education: A pan-European perspective – Euprio Mobility Programme Internal Communication (P)
    Per M. Eriksson, Communication strategist specialized in management communication - Malmö University (Sweden)
    Room F3

  9. TikTok and tools to talk to the newest generations (P)
    Jamani Caillet with Julie Haffner, Community manager – EPFL (Switzerland)
    Room E4

  10. Collaboration between universities and journalists (T)
    Valeria delle Cave, Head of Foreign Press Office – IIT Istituto Italiano di Tecnologia, Genova (Italy)
    Marcin Monko, Head of Media and Content at the European Research Council, Brussels (Belgium)
    Christine Ro, Freelance journalist working for BBC and Nature, London (United Kingdom)
    Fabio Turone, Executive Director - Center for Ethics in Science and Journalism, WP lead of Frontiers project (Italy)
    Room D3

 

15:30-16:00

Coffee break and Guided Posters Session (voting online)

16:00-17:00

Parallel Sessions 2

Discover the parallel sessions

  1. From sustainability to transition: how to ensure buy-in from our communities. Focus on two approaches in Belgium & Switzerland. (P)
    Cédric Focking Schneider with Pascale Paschoud, Communication manager - Université de Lausanne (Switzerland)
    Emmanuelle Dejaiffe with Alba Vanhaelen, Head of Communication - University College Léonard de Vinci (Belgium)
    Room F5

  2. Facing the crisis: How to create a platform for climate and sustainability communication (P)
    Melanie Bartos, Science communicator - Universität Innsbruck (Austria)
    Room F2

  3. Unbore your Numbers! Learn simple, yet compelling infographic & storytelling tricks to revive your Powerpoint from Death! (P)
    Fridolin Brandl, CEO and Creative Director - VerVieVas GmbH (Austria)
    Room D4

  4. Let’s coalesce! Training needs and opportunities for quality science & research communication (W)
    Ilda Mannino, COALESCE Project and Scientific Coordinator TEN Program on sustainability - Venice International University (Italy)
    Room D2

  5. Turning university strategy into a useful brand platform for All communication - in one week! (W)
    Øivind Dagsvik Eskedal, Communications Director - University of Agder (Norway)
    Thomas Eikeland Fiskå, Communications Adviser and Design Coordinator - University of Agder (Norway)
    Aula Magna

  6. How to attract the most suitable students | How to attract any students at all - Danish perspectives on student recruitment (P)
    Morten Moesgaard Sørensen, Communications and press officer – Danish National Centre for Foreign Languages - University of Copenhagen & Aarhus University (Denmark)
    Rikke Bøyesen, Special Consultant at Central Administration, Educations & Students – University of Copenhagen (Denmark)
    Room E3

  7. Crisis communication: when things turn out differently than planned – Euprio Mobility Programme Crisis Communication (P)
    Karolien Loriers, Press and Corporate Communications, AP University of Applied Sciences & Arts Antwerp (Belgium)
    Stefania Stecca, Head of Institutional and Organisational communication – University of Turin (Italy)
    Room F4

  8. Change communication in higher education: A pan-European perspective – Euprio Mobility Programme Internal Communication (P)
    Per M. Eriksson, Communication strategist specialized in management communication - Malmö University (Sweden)
    Room F3

  9. TikTok and tools to talk to the newest generations (P)
    Jamani Caillet with Julie Haffner, Community manager – EPFL (Switzerland)
    Room E4

  10. Collaboration between universities and journalists (T)
    Valeria delle Cave, Head of Foreign Press Office – IIT Istituto Italiano di Tecnologia, Genova (Italy)
    Marcin Monko, Head of Media and Content at the European Research Council, Brussels (Belgium)
    Christine Ro, Freelance journalist working for BBC and Nature, London (United Kingdom)
    Fabio Turone, Executive Director - Center for Ethics in Science and Journalism, WP lead of Frontiers project (Italy)
    Room D3

 

19:30-23:30

Gala Dinner
Museo del Risorgimento Palazzo Carignano - piazza Carlo Alberto, 8
Dress code: Business Casual

 
Friday, June 14, 2024
CLE-Campus Luigi Einaudi - Lungo Dora Siena, 100

 

08:30-17:30

Information Desk
Conference Info desk – Main Hall Campus Luigi Einaudi (CLE)

 

09:00-10:00

Parallel Sessions 3

Discover the parallel sessions
  1. From cyber threats to student protests: lessons from our Communications team (P)
    Jamie Brown, Head of Communications - The University of Manchester (United Kingdom)
    Room D4
     
  2. Kicking A** and publishing names – A hands-on workshop that guarantees media results with no budget and no team, in no time (W)
    Ana Ferreira, Head of Communication & Media Relations - Nova School of Business & Economics (Portugal)
    Room F5
     
  3. Science communications in the periphery – the dialogue with civil society. Experiences and challenges of a case study in Brandenburg (P)
    Marita Müller, Head of Science Communication - Brandenburg University of Technology Cottbus-Senftenberg (Germany)
    Room E2
     
  4. Exploring the pros and cons of AI in social media content creation (W)
    Ole Frank Nielsen, Special Consultant - Aarhus University (Denmark)
    Room E4
     
  5. #Researchmatters - Public Affairs campaign (P)
    Suvi Saarinen, Communication manager - University of Helsinki (Finland)
    Room D2
     
  6. Building trust - an international science communication campaign – Euprio Mobility Programme International Communication and Marketing results (W)
    Constanze Böttcher, International Communication Officer - Carl von Ossietzky Universität Oldenburg (Germany)
    Room E3
     
  7. Crisis communication: let's work on some cases (W)
    Alessandra Saletti, Head of Press Office and External Relations – University of Trento (Italy)
    Room D3
     
  8. Empowering voices, visual magic, and rebranding success: transformative strategies for the University of Iceland's recruitment and social media triumph (W)
    Jón Örn Guðbjartsson, Director of Communication and Marketing – University of Iceland (Iceland)
    Room F2
     
  9. How a small Swedish university tripled its number of international students through successful communication! (P)
    Ebba Thorolvsen, Communication Officer – University West (Sweden)
    Room F4
     
  10. Create your own content with AI (W)
    Mirko Bischofberger, Science communication consultant - SCIENCE STUDIOS (Switzerland)
    Room F3

 

 

10:15-11:15

European Plaza

  1. Media relations and science journalism (Room D3 and Room D4)
    Discussion about the changes in the media landscape, in science journalism and what this means for our media relations.
  2. Social media in Higher Education - trends and learnings (Room E3 and Room E4)
    The social media tools change regularly, we discuss which tools will accompany us in the future, is it still X (Twitter), Facebook or Instagram or is it Bluesky, Linkedin and Tik Tok or virtual reality.
  3. Communicate European Universities alliances (Room D2 and Room E2)
    Many of our universities are members of alliances. What does this mean for our communication departments? We will share the experiences from the last few years?
  4. How AI is impacting communications and marketing (Room F2 and Room F3)
    Everyone is talking about AI and how it will influence our work in the future. We will share our initial experiences of using AI and discuss possible future developments.
  5. How do you deal with political positioning in times of global crisis (Room F4 and Room F5)
    The geopolitical situation in the world also indirectly affects our universities. Russia's war against Ukraine, the Israeli-Palestinian conflict and many other issues bring demonstrations to universities, which are expected to take a stand.

 

11:15-11:45

Coffee break and Guided Posters Session (voting online)

 

11:45-12:45

Parallel Sessions 4

Discover the parallel sessions
  1. From cyber threats to student protests: lessons from our Communications team (P)
    Jamie Brown, Head of Communications - The University of Manchester (United Kingdom)
    Room D4
     
  2. Kicking A** and publishing names – A hands-on workshop that guarantees media results with no budget and no team, in no time (W)
    Ana Ferreira, Head of Communication & Media Relations - Nova School of Business & Economics (Portugal)
    Room F5
     
  3. Science communications in the periphery – the dialogue with civil society. Experiences and challenges of a case study in Brandenburg (P)
    Marita Müller, Head of Science Communication - Brandenburg University of Technology Cottbus-Senftenberg (Germany)
    Room E2
     
  4. Exploring the pros and cons of AI in social media content creation (W)
    Ole Frank Nielsen, Special Consultant - Aarhus University (Denmark)
    Room E4
     
  5. #Researchmatters - Public Affairs campaign (P)
    Suvi Saarinen, Communication manager - University of Helsinki (Finland)
    Room D2
     
  6. Attracting International Students: Insights from our universities across Europe-Euprio Mobility Programme International Communication and Marketing results (W)
    Lisa Maria Marchl, Communication and Marketing Officer - Universität Innsbruck (Austria)
    Room E3
     
  7. Crisis communication: let's work on some cases (W)
    Alessandra Saletti, Head of Press Office and External Relations – University of Trento (Italy)
    Room D3
     
  8. Empowering voices, visual magic, and rebranding success: transformative strategies for the University of Iceland's recruitment and social media triumph (W)
    Jón Örn Guðbjartsson, Director of Communication and Marketing – University of Iceland (Iceland)
    Room F2
     
  9. How a small Swedish university tripled its number of international students through successful communication! (P)
    Ebba Thorolvsen, Communication Officer – University West (Sweden)
    Room F4
     
  10. Create your own content with AI (W)
    Mirko Bischofberger, Science communication consultant - SCIENCE STUDIOS (Switzerland)
    Room F3

 

12:45-14:15

Lunch

 

14:15-15:45

General Assembly with the Awards winner ceremony

15:45-16:45

Endnote speech
Looking to the future with hope, inspiration and a dose of reality
Theresa Merrick, Director of Communications and Marketing at The University of Edinburgh - United Kingdom

16:45-17:00

Conference closure

 

19:30-23:30

Farewell Party
Snodo OGR-Officine Grandi Riparazioni - corso Castelfidardo, 22
Dress code: Casual

 

Saturday, June 15, 2024

 

08:30-17:30

Journey home

 

09:00-13:00

Optional touristic activities (direct reservation)

EC2025 - programme in progress for the website.pdf