Understanding the climate crisis not as a topic but as a dimension of every topic in our society was one of the key factors that led to the creation of a new science communication project named PEAK at the University of Innsbruck.

PEAK is a communication platform where the University of Innsbruck highlights its broad scientific expertise in climate and sustainability. To make data and facts, fundamental processes, and especially ways to mitigate the effects of the climate and biodiversity crises more visible and accessible, in the communications team we are putting an even stronger focus on climate-related topics. PEAK stands for Perspectives on Engagement, Accountability, and Knowledge: This approach also reflects the university's societal responsibility. It involves not only more external communication but also sensitizing researchers to climate communication and promoting interdisciplinary networking. Alongside the natural sciences, perspectives from the social sciences and the humanities are equally important.

As an initial step, PEAK's centerpiece is a website that collects climate-related reports and integrates a growing list of experts from various disciplines who are available to media representatives as reliable contacts. Additionally, training formats for both journalists and scientists and networking initiatives are part of the broad strategic approach.

This session aims to give insights in establishing this platform and to exchange experiences with other universities. And perhaps we can jointly devise plans on how we, as university communicators, can contribute to the challenges in climate and sustainability communication.

This is a Presentation (low to medium interactive) taking place in ROOM F2 (CLE first floor)