Professor Dr. Andreas Archut is a seasoned expert in science and university communication. Since 2013, he has headed the newly formed Division of University Communication at the University of Bonn. His previous roles include service with the Deutsche Forschungsgemeinschaft (DFG), and he has extensive teaching experience in science communication.
Professor Archut combines academic insight with practical expertise, making him a recognized crisis manager and PR consultant. He advises on strategic communication, leads workshops, and has authored several key publications in the field. In 2021, he was appointed honorary professor at Bonn-Rhein-Sieg University of Applied Sciences, where he has been a lecturer in the field of science communications for more than a decade
The university press office is no stranger to high-pressure situations. From pro-Palestinian protests to plagiarism scandals, the challenges we face are as varied as they are demanding. These moments test not only your professional skills, but also your resilience. How can you effectively manage sensitive issues while avoiding the pitfalls of "disaster mode"?
This interactive two-hour workshop is designed to give higher education communicators the tools they need to navigate today's complex media landscape. We'll begin by tapping into your personal experiences and creating a collaborative space where you can share challenges and insights with your peers. From there, you'll receive expert guidance on the fundamentals of crisis and issues communications, including practical tips for handling even the most sensitive situations with confidence.
The real value of this session lies in its hands-on approach: you'll engage in small-group discussions and role-playing exercises based on real-world scenarios. These activities will help you develop effective response strategies, learn from others' perspectives, and leave with actionable techniques you can apply in your daily work.
What's in it for you?
- Gain clarity on how to manage crises without being overwhelmed.
- Build a solid framework for proactively handling sensitive situations.
- Practice problem-solving with peers in realistic scenarios.
- Learn expert-backed strategies tailored to the unique challenges of higher education PR.
- Walk away with the confidence and tools to manage issues efficiently and professionally.
Whether you're a seasoned communicator or new to the field, this workshop will enhance your ability to turn crises into opportunities for clarity and trust-building. Don't miss this opportunity to hone your skills and connect with a network of like-minded professionals.