Based in Brussels, Dublin-born Dee Kilbride brings over a decade of experience in strategic communications to her current role as Communications Manager at Una Europa, a leading European Universities alliance. Dee believes in the power of storytelling to cut through meaningless noise and connect audiences to the messages that matter.
Launched by the European Commission in 2018, the European Universities initiative unites higher education institutions in maximising their benefit for students, staff, and society. Now, with more than 60 European Universities alliances active across Europe, the initiative is having an undeniable impact on many facets of our institutions – including our communications departments.
In a rapidly evolving sphere that can trigger conflicting priorities, concisely communicating alliances’ purpose and impact among our university communities can be deeply challenging.
This project aims to: consider challenges in communicating effectively about European Universities alliances; gather examples of effective storytelling from among the European Universities network; surface recommendations on articulating a succinct ‘elevator pitch’ about your institution’s involvement in an alliance; and recommend actionable tactics to connect your alliance story with target audiences.