’m Ebba Thorolvsen, from Gothenburg, Sweden. I have been working in the field of student recruitment and university communication since 2020. Like many others in this field, I possess a broad skill set and have experience working with everything from social media to web, content creation, and strategy. I have focused on all parts of the student journey, from prospective students to current students and alumni. Along with my colleagues at the International Office, I am responsible for a successful increase in the recruitment of international students, a topic on which I presented at the EUPRIO Conference in 2024.
This workshop provides a platform for experienced communicators to explore the complex journey of university students—from initial curiosity to becoming engaged alumni.
Together, we will analyze the gaps and challenges students face at every stage of their academic journey. How can we encourage more students to apply for higher education, begin their studies, and ultimately graduate?
By working hands-on with a timeline and diverse student personas, we will identify their specific needs and barriers along the way, while discussing how to implement effective communication strategies that enhance retention and engagement.
This workshop presents an opportunity for the EUPRIO community to share insights, learn, and collaborate to better understand the student journey and the obstacles students face. Together, we can begin forming strategies that will improve our students' experiences and help them maximize their potential!
Workshop with Evelina Olsson