Esther van Kan is the Social Media Advisor at Delft University of Technology (TU Delft) in the Netherlands, with expertise in social media strategy, content creation, and online marketing. Over the past two years, Esther has played a key role in shaping TU Delft's social media presence, leveraging her experience as a social media advisor for other prominent Dutch brands.
As one of the team leads for the EUprio Mobility Programme, Esther brings knowledge and strategic insight to the event regarding the use of AI in online communication.
In this presentation, I'm going to talk about the findings of our Mobility Programme (project #4, "How can we use automation and AI to enhance our social media strategies without losing the human touch").
This mobility project aims to explore the integration of AI and automation in social media strategies within higher education, focusing on maintaining authenticity and human connection. Through collaboration between European institutions, we will examine how AI tools can optimize engagement, content creation, and interaction without diminishing the personal touch that is crucial in student and stakeholder communication.
The presentation will involve knowledge sharing, case studies to develop practical recommendations and best practices for universities. By fostering dialogue among institutions with different approaches and challenges, we aim to create a toolkit that helps universities leverage AI and automation without sacrificing the relational and emotional aspects of social media communication, ensuring both technological advancement and a strong human presence.