Ewelina Kolendowicz-Ossowska is a brand and communication expert with 15 years of experience in higher education communication. She specializes in social media strategy, digital campaigns, and crisis management. As Brand Manager at Uniwersytet SWPS, she oversees communication across platforms like TikTok, Instagram, Facebook, and LinkedIn, while fostering collaboration between the university and external partners. Her work is driven by data analysis and strategic planning to achieve business goals and strengthen brand identity.
This session explores innovative communication strategies to enhance collaboration between universities and the socio-economic environment, focusing on partnerships with businesses. Drawing from research conducted as part of the "Partnership between Universities and the Socio-Economic Environment" project, we will present key findings on communication challenges, successful models, and best practices identified across Europe. Participants will gain practical insights into crafting cohesive messages, promoting university offerings, and leveraging digital tools to strengthen partnerships.
Session Objectives:
- Present research findings on effective communication strategies between universities and businesses.
- Share actionable best practices and tools for fostering long-term collaboration.
- Discuss solutions to overcome communication barriers and build trust.
- Provide an interactive platform for experience sharing and networking.
Session Format:
Introduction (5 minutes): Session objectives and project overview. Research Insights & Best Practices (15 minutes): Presentation of findings and case studies. Strategy Recommendations & Tools (15 minutes): Guidelines for communication strategies and digital tool demonstrations. Interactive Q&A or Panel Discussion (10 minutes): Addressing participant questions and sharing practical insights. Conclusion (5 minutes): Key takeaways.