Reimagining University Communication in a Platform-Dependent Era The rapid evolution of digital platforms has reshaped communication but brought new challenges: misinformation, influential figures like Elon Musk altering policies, and declining trust in digital channels.

Universities must adapt by shifting from platform reliance to a strategy centered on public affairs, personal relationships, and leveraging strategic networks such as European collaborations.

Objectives:

1. Address digital challenges:

• Platforms driven by commercial or individual agendas.
• Diminishing trust and credibility in digital communication.

2. Introduce a new paradigm:

• Build trust through direct relationships and public affairs.
• Utilize networks, particularly European alliances, for collaboration and influence.

3.*Harness AI:

• Analyze stakeholder networks and identify influencers.
• Develop personalized communication strategies with AI insights.

Key themes

• Platform Trust Decline:** Real-world failures highlight the need for alternative strategies. - Public Affairs as Change Agents:** Position universities as trusted actors.
• The Power of Networks:** Collaborations amplify credibility and resources.
• AI as a Strategic Enabler:** Enhance connections and mitigate risks.

Format
Through expert talks, discussions, and case studies, participants will:

• Understand platform limitations.
• Develop relationship-driven strategies.
• Explore AI tools for strategic network-building.

Target Audience
University leaders, communication professionals, and public affairs officers shaping institutional strategies.

Outcomes
Participants will gain actionable insights, tools, and strategies to pivot to a trust-centered, network-driven communication model in an unpredictable digital era.