Roel van Herpt is Director of Marketing & Communications at Maastricht University, focusing on strategic positioning, branding, digital transformation and community building.
Prior to joining Maastricht University, Roel worked as an independent strategy advisor for leadership across the arts, creative industries, sciences and society. Together with his partner Victoria Meniakina, Roel co-founded Agency Agency, a consultancy that combines strategic advice and creative direction.
Roel worked for clients such as City of Amsterdam, Creative Industries Fund NL, Erasmus University Rotterdam, KABK Royal Academy of Art (The Hague), Design Academy Eindhoven, Bouwmeester Maître Architecte (Brussels), Sciences Po (Paris/Reims) and Strelka Institute (Moscow). He holds an MSc in Strategic Management (cum laude) and an MA in Creative Development.