Martin Meitern is an enterprise AI trainer helping organizations reimagine their workforce and strategy in the age of LLMs. Previously, he served as Organizational Development Advisor and Head of Communications at the University of Tartu, where he led high-stakes crisis communications and designed strategic decision-making frameworks.
Generative AI has commoditized content creation, making it easier than ever to produce mass communication. However, in higher education, where trust is fragile and audiences are diverse, simply producing "more" is not the answer. To reimagine our professional practice, we must pivot from using AI for output to using it for insight.
This hands-on workshop invites communication professionals to reimagine AI as a tool for empathy and listening. We will explore how to use Large Language Models (LLMs) to simulate and understand the complex needs of students, researchers, and other stakeholders.
In this session, participants will:
- Use their preferred LLM (ChatGPT, Gemini, or Copilot) to aggregate deep research on specific target demographics.
- Create detailed, data-driven personas that reflect shifting generational expectations and needs.
- Configure custom AI assistants (Custom GPTs, Gems, or Copilot Agents) that embody these personas.
- "Interview" these custom assistants to stress-test communication strategies, validate messages, and refine tone before launching campaigns.
By simulating the reception of our messages, we can foster deeper human connections. This workshop helps to reimagine what communications in the AI means by helping to use technology to rebuild the relationships with our target audiences.