1. Home
  2. Conference
  3. Programme
  4. Driving Innovation. Communication at the Heart of European Universities' Transformation

Driving Innovation. Communication at the Heart of European Universities' Transformation

The Euprio annual conference
Nova School of Business and Economics – Campus Carcavelos
Rua da Holanda, 1 – Carcavelos (Portugal)

August 20-23, 2025
Programme

All the conference activities take place at the Nova School of Business and Economics - Campus Carcavelos in the area between the Jerónimo Martins Grand Auditorium and the Ming C. Hsu Executive Hall.

 

CONFERENCE PROGRAMME

 
Wednesday August 20, 2025

15:00-19:00

Registration of participants
EDP Plaza

16:00-17:30

Directors’ Briefing (on invitation)
Alumni Lounge

18:00-19:00

Special event for new-comers
Alumni Lounge

19:00-20:00

Welcome Event
Alumni Lounge

20:00-22:00

Get-together
Alumni Lounge (dress code: casual)

Thursday August 21, 2025

09:30-18:30

Registration and Information
EDP Plaza

10:00-10:15

Conference Opening EUPRIO Executive Board members – joint appearance Local Committee
Jerónimo Martins Grand Auditorium

10:15-11:00

Keynote speech
The AI Revolution in Real Time: Making Sense of a World in Transformation
Marcel Salathé, PI of the Lab of Digital Epidemiology and co-director of the EPFL AI Center - EPFL
Jerónimo Martins Grand Auditorium

11:00-11:30

Panel discussion and questions&answers
Jerónimo Martins Grand Auditorium

11:30-12:15

CNN Portugal
Jerónimo Martins Grand Auditorium

12:15-12:30

Group photo
 

12:30-14:30

Lunch
Restaurant Tent
 

14:30-15:15

Award projects presentation
Hannamajia Helander, President of the Awards Jury
Jerónimo Martins Grand Auditorium

15:15-16:00

Coffee break and posters session (voting online)
EDP Plaza

16:00-17:00

Parallel Sessions 1 (10 workshops/presentations)
Ming C. Hsu Executive Hall - different rooms ground and first floor  

Discover the parallel sessions

  1. Navigating crises in Higher Education: practical communication strategies (W)
    Andreas Archut, Director of Communication - University of Bonn (Germany)
    Room to be defined
     

  2. From prospective student to alumnus: mapping the student journey (W)
    Ebba Kristina Thorolvsen, Communication Officer – University of West (Sweden)Evelina Olsson, Communication Officer – University of West (Sweden)
    Room to be defined
     

  3. Communications against the machine: using media coverage to influence government policy (P)
    Edd McCracken, Head of Research Communications - The University of Edinburgh (United Kingdom)
    Room to be defined
     

  4. The spy uncovered and the communication lessons learned (P)
    Gea Kääpa, Head of Communication – University of Tartu (Estonia)
    Room to be defined
     

  5. When everybody is going AI … How to stay human? (P)
    Jutta Kasslin, Head of Marketing – Aalto University (Finland)
    Helena Vannas, Digital Marketing Lead – Aalto University (Finland)
    Room to be defined
     

  6. Discussing topics like health and climate change can be scary: How to get people to listen (P)
    Jana Wilbricht, Head of Communications BCEPS Centre of Excellence – University of Bergen (Norway)
    Room to be defined
     

  7. Managing a transversal theme (P)
    Julie Haffner, Press officer and deputy editor in chief – EPFL (Switzerland)
    Anne-Muriel Brouet, Scientific writer – EPFL (Switzerland)
    Room to be defined
     

  8. A communication academy for scientists: Empowering researchers to navigate the new communication landscape (W)
    Christoph Elhardt, Media spokeperson and Communication specialist – ETH Zürich (Switzerland)
    Gertrud Lindner, Communication manager Corporate Communications – ETH Zürich (Switzerland)
    Room to be defined
     

  9. Breaking: Universities killed by their own success? (W)
    Sys Christina Vestergaard, Head of Communication and Press – Aarhus University (Denmark)
    Room to be defined
     

  10. Finding tomorrow’s answers together: Lessons from Maastricht University’s new campaign and repositioning process (W)
    Roel van Herpt, Director of Marketing and Communications – Maastricht University (Netherlands)
    Room to be defined

17:15-18:15

Parallel Sessions 2 (10 workshops/presentations)
Ming C. Hsu Executive Hall - different rooms ground and first floor

Discover the parallel sessions

  1. Navigating crises in Higher Education: practical communication strategies (W)
    Andreas Archut, Director of Communication - University of Bonn (Germany)
    Room to be defined
     

  2. From prospective student to alumnus: mapping the student journey (W)
    Ebba Kristina Thorolvsen, Communication Officer – University of West (Sweden)Evelina Olsson, Communication Officer – University of West (Sweden)
    Room to be defined
     

  3. Communications against the machine: using media coverage to influence government policy (P)
    Edd McCracken, Head of Research Communications - The University of Edinburgh (United Kingdom)
    Room to be defined
     

  4. The spy uncovered and the communication lessons learned (P)
    Gea Kääpa, Head of Communication – University of Tartu (Estonia)
    Room to be defined
     

  5. When everybody is going AI … How to stay human? (P)
    Jutta Kasslin, Head of Marketing – Aalto University (Finland)
    Helena Vannas, Digital Marketing Lead – Aalto University (Finland)
    Room to be defined
     

  6. Discussing topics like health and climate change can be scary: How to get people to listen (P)
    Jana Wilbricht, Head of Communications BCEPS Centre of Excellence – University of Bergen (Norway)
    Room to be defined

  7. Managing a transversal theme (P)
    Julie Haffner, Press officer and deputy editor in chief – EPFL (Switzerland)
    Anne-Muriel Brouet, Scientific writer – EPFL (Switzerland)
    Room to be defined
     

  8. A communication academy for scientists: Empowering researchers to navigate the new communication landscape (W)
    Christoph Elhardt, Media spokeperson and Communication specialist – ETH Zürich (Switzerland)
    Gertrud Lindner, Communication manager Corporate Communications – ETH Zürich (Switzerland)
    Room to be defined
     

  9. Breaking: Universities killed by their own success? (W)
    Sys Christina Vestergaard, Head of Communication and Press – Aarhus University (Denmark)
    Room to be defined
     

  10. Finding tomorrow’s answers together: Lessons from Maastricht University’s new campaign and repositioning process (W)
    Roel van Herpt, Director of Marketing and Communications – Maastricht University (Netherlands)
    Room to be defined

18:30-23:30

Visit of the Castle and networking dinner (dress code: casual)
Forte de São Julião da Barra - Av. Marginal 10, 2780-267 Cruz Quebrada

Friday August 22, 2025

09:30-17:30

Information
EDP Plaza

10:00-11:00

Parallel Sessions 3 (10 workshops/presentations)
Ming C. Hsu Executive Hall - different rooms ground and first floor

Discover the parallel sessions
  1. Engaging students in the digital era: Lessons from ULiège's TikTok and Instagram journey (P)
    Alice Lacroix, Community Manager – Université de Liège (Belgium)
    Room to be defined
     
  2. The future of Science Communication: AI-Driven insights and trends (W)
    Andrea Costa, Scientific Communicator – Università Bocconi (Italy)
    Room to be defined
     
  3. Finding students: Dive into data-driven targeting strategies from the University of Suffolk and Bath Spa University (P)
    John Cavani, Director of Marketing, Communications and International – University of Suffolk (United Kingdom)
    Ben Hughes, Director of Student Recruitment & Marketing and Deputy Pro Vice-Chancellor Academic Planning – Bath Spa University (United Kingdom)
    Room to be defined
     
  4. AI-Powered content creation: Boosting communication in Higher Education (W)
    Julius Wesche, Research/Founder - NTNU / Science Impact Academy (Norway)
    Room to be defined
     
  5. University and societal impact: how and what to misure? Presenting case Aalto University impact report and methodology (P)
    Katja Lahti, Senior Communications Specialist – Aalto University (Finland)
    Room to be defined
     
  6. Open science communication: Ensuring digital sovereignty (P)
    Melianie Bartos, Science communicator – University of Innsbruck (Austria)
    Room to be defined
     
  7. From social platforms to people: Elevating university communication through public affairs, personal relations, and strategic networks (W)
    Ole Frank Nielsen, Special Consultant – Faculty of Arts Aarhus University (Denmark)
    Room to be defined
     
  8. Empowering internal cooperation: How social media templates can drive process improvement (P)
    Michel Andreas Büchel, Responsible Social Media & Content Creator - ETH Zürich (Switzerland)
    Vinzenz Greiner, Co-Lead Social Media & Responsible Online News - ETH Zürich (Switzerland)
    Room to be defined
     
  9. How to communicate Artificial Intelligence to the university? Is AI fair and what is the significance of its implementation? Are we doomed to use AI tools while building up a narrative on the AI usage? (P)
    Daniel Kaszyński, AI Expert within AI Lab SGH - SGH Warsaw School of Economics (Poland)
    Ewelina Kędzior, AI Researcher within AI Lab SGH - SGH Warsaw School of Economics (Poland)
    Room to be defined
     
  10. Promoting student mobility through effective cross-media communication (P)
    Lina Hörügel, Head of International University Communication - Leipzig University Josephine Petzold, Coordinator Digital Communication - Leipzig University Katharina Pingel, Head of Process Development and Digital Communication - Leipzig University
    Room to be define

 

11:00-11:45

Coffee break and posters session (voting online)
EDP Plaza

11:45-13:00

The EMP results: an open discussion (5 talk on the topic of the EMP projects 2024-2025)

  1. Let's focus on Internal Comms! 
    Katelijne Ulenaers, Universiteit Hasselt – Belgium
  2. Storytelling for impact in European Universities alliances
    Deirdre Kilbride, Una Europa vzw – Belgium
  3. Crisis communication – navigating in a turbulent Europe
    Marlene Günsberg, Hanken School of Economics – Finland
    Farida Khali, Université de Fribourg - Switzerland
  4. How can we use automation and AI to enhance our social media strategies without losing the human touch?
    Esther Van Kan, TU Delft – Netherlands
  5. Partnership between universities and the socio-economic environment: communication, best practices, and strategies for effective collaboration
    Ewelina Kolendowicz-Ossowska, Uniwersytet SWPS – Poland

13:00-15:00

Lunch and posters session (voting online)
Restaurant Tent

15:00-16:00

Parallel Sessions 4 (10 workshops/presentations)
Ming C. Hsu Executive Hall - different rooms ground and first floor

Discover the parallel sessions
  1. Engaging students in the digital era: Lessons from ULiège's TikTok and Instagram journey (P)
    Alice Lacroix, Community Manager – Université de Liège (Belgium)
    Room to be defined
     
  2. The future of Science Communication: AI-Driven insights and trends (W)
    Andrea Costa, Scientific Communicator – Università Bocconi (Italy)
    Room to be defined
     
  3. Finding students: Dive into data-driven targeting strategies from the University of Suffolk and Bath Spa University (P)
    John Cavani, Director of Marketing, Communications and International – University of Suffolk (United Kingdom)
    Ben Hughes, Director of Student Recruitment & Marketing and Deputy Pro Vice-Chancellor Academic Planning – Bath Spa University (United Kingdom)
    Room to be defined
     
  4. AI-Powered content creation: Boosting communication in Higher Education (W)
    Julius Wesche, Research/Founder - NTNU / Science Impact Academy (Norway)
    Room to be defined
     
  5. University and societal impact: how and what to misure? Presenting case Aalto University impact report and methodology (P)
    Katja Lahti, Senior Communications Specialist – Aalto University (Finland)
    Room to be defined
     
  6. Open science communication: Ensuring digital sovereignty (P)
    Melianie Bartos, Science communicator – University of Innsbruck (Austria)
    Room to be defined
     
  7. From social platforms to people: Elevating university communication through public affairs, personal relations, and strategic networks (W)
    Ole Frank Nielsen, Special Consultant – Faculty of Arts Aarhus University (Denmark)
    Room to be defined
     
  8. Empowering internal cooperation: How social media templates can drive process improvement (P)
    Michel Andreas Büchel, Responsible Social Media & Content Creator - ETH Zürich (Switzerland)
    Vinzenz Greiner, Co-Lead Social Media & Responsible Online News - ETH Zürich (Switzerland)
    Room to be defined
     
  9. How to communicate Artificial Intelligence to the university? Is AI fair and what is the significance of its implementation? Are we doomed to use AI tools while building up a narrative on the AI usage? (P)
    Daniel Kaszyński, AI Expert within AI Lab SGH - SGH Warsaw School of Economics (Poland)
    Ewelina Kędzior, AI Researcher within AI Lab SGH - SGH Warsaw School of Economics (Poland)
    Room to be defined
     
  10. Promoting student mobility through effective cross-media communication (P)
    Lina Hörügel, Head of International University Communication - Leipzig University Josephine Petzold, Coordinator Digital Communication - Leipzig University Katharina Pingel, Head of Process Development and Digital Communication - Leipzig University
    Room to be define

16:15-17:15

EUPRIO Members' Forum & Awards Ceremony
Jerónimo Martins Grand Auditorium  

17:15-18:00

Endnote speech
Pedro Gardete, professor of Marketing and president of the Scientific Council of Nova School of Business and Economics - Portugal
Jerónimo Martins Grand Auditorium  

18:00-18:15

Conference closure
Jerónimo Martins Grand Auditorium
 

18:30-23:30

Networking and Farewell Party (dress code: casual)
Nova SBE Roof top

Saturday August 23, 2025

08:30-17:30

Journey home

EC2025 - programme updated 17-02-2025.pdf

Join the
annual conference

Subscribe