Workshop

Despite the Covid-induced pause in physical meetings, EUPRIO has been working hard to offer a new series of webinars to all members. A recent Super Bowl draw among the member-countries and their representatives created several working groups, each with a given task to organise a webinar together. As a result we can offer you a set of consecutive meetings, scheduled on a monthly basis, filled with opportunities to share insights, best practices, present cutting-edge research results and/or find answers to some of the most discussed questions in today’s university communications.

For EUPRIANS and by EUPRIANS

The pandemic has forced us all to find new ways to communicate with our future students, with a massive focus on online activities. In this  seminar we will be introduced to a number of interesting examples and outcomes of online activities followed by a discussion about what these opportunities of development mean for student recruitment activities in the future.  In what way will we blend the digital with the physical? Which activities have been shown the capability to be replaced by digital activities and what are the expectations of the target group for activities organised by the universities?

Speaker

Sofia Wiesler, Communication Officer at Umeå University, Sweden

Sofia Wiesler has been head of student recruitment for over 7 years. She’s been working with communication for 15 years, mostly with marketing to young adults – and has a genuine interest in Gen Z. She’s also worked with branding and at an advertising agency.

Moderators

Kjell Carli, Communications strategist at KTH Royal Institute of Technology, Sweden and National Representative in the EUPRIO Steering Committee 

Per M. Eriksson, Head of Internal and Management Communication at Malmö University, Sweden and Deputy National Representative in the EUPRIO Steering Committee